La Palazzina
Majestic Beer
Comfort Food


Reale Firenze confirms its commitment and attention to the handling of the personal information of the users of the website (the Website) by adopting a confidentiality policy in line with the current Personal Data Protection Code (the Privacy Code), set forth in Legislative Decree no. 196 of 30 June 2003. The methods of handling the personal information of users visiting the Website are described below in the Privacy Policy statement which is provided pursuant to article 13 of the Privacy Code for all those interacting with the web services supplied by Reale Firenze and accessible on which is the Website’s official home page. As specified above, the policy statement is only provided for the Reale Firenze Website and its derivatives and has also been drawn up with reference to Recommendation no. 2/2001 adopted on 17 May 2001 by the European Authorities, meeting as the Data Protection Working Party established by art. 29 of Directive no. 95/46/EC, in order to identify the minimum requirements for collecting personal data online.

Data “Controller”

The personal data of identified or identifiable persons may be handled as a result of consulting this website. The personal data “Controller” shall be ECV-Group, ufficio marketing, c/o viale Generale dalla Chiesa 13, 50136, Firenze,

Location of data handling

The handling of data connected to the web services provided by the Website shall be carried out in the aforementioned offices of Reale Firenze exclusively by the technical personnel of the Data Handling Office or by third parties charged with carrying out occasional maintenance operations. No data deriving from the Website shall be passed on or transmitted to third parties.
Privacy Policy Statement pursuant to art.13 of the Privacy Code regarding the handling of data related to Website navigation: type of data handled and purposes of the data handling process
Navigation on the Website is free and no registration is necessary by the user unless the personal data in question is necessary for achieving specific objectives such as, for example: providing additional website services, requesting commercial information, enabling participation in forums and blogs, forwarding CVs or sending emails to the addresses indicated on the Website. It is therefore possible to distinguish between personal information derived solely as a result of user navigation and data voluntarily provided by the user for specific objectives.

Data obtained from user navigation of the Website

Computer systems and software procedures used for the normal operation of the Website acquire certain data, the transmission of which is implicit in the use of internet communication protocols. This information is not collected in order to be associated with identified interests but, by its very nature it could enable identification of the users through processing and association with data held by third parties. These data processing and association activities shall never be carried out or commissioned to third parties by Reale Firenze. These data include the IP addresses or domain names of the computers of users connecting to the website, the URI (Uniform Resource Identifier) notation addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters relating to the user’s operating system and computer environment. These data shall be used by Reale Firenze for the sole purpose of obtaining anonymous statistical information about the use of the Website and to check the correct functioning of the same. They may also be used and stored to verify responsibility in the event of any suspected computer crime to the detriment of the Website and for which Reale Firenze reserves the right to appeal to the competent authorities in order to ascertain any liability.

Data provided voluntarily by the user

Personal data supplied by users interacting voluntarily with the Website, providing personal data to Reale Firenze in order to obtain specific services, shall be used for the sole purpose of providing the service or performance requested, and shall only be passed on to third parties where strictly necessary for providing the service (forwarding of material, providing assistance, etc.). Specific summary privacy policy statements shall be provided on the pages of the Website offering services on demand, in order to draw the attention of the person concerned to the fact that their personal data will be handled. Apart from the above indications and specifications regarding navigation data, the transfer of the user’s personal information is optional as well as functional for supplying certain services. The failure to provide these data could compromise or make it impossible to supply the service requested.



The application software used may contain cookie technology. Cookies are primarily used to facilitate user navigation of the website. Cookies may provide information about Website navigation and enable the provision of certain services that require the user’s navigation through the various website pages to be identified. Any cookies present in the application software are anonymous and in no way traceable to the user’s personal data. Irrespective of whether cookies are present or not, each time the portal is accessed, the visitor’s type of browser (e.g. Internet Explorer, Netscape), operating system (e.g. Macintosh, Windows), host and URL of origin are registered, together with the data on the page requested. Users may set their browser to notify them every time a cookie is received and decide whether or not to delete the same.

Rights of the persons concerned

The subjects to whom the personal data refers shall have the right to obtain, at any moment, confirmation of whether or not personal information concerning the same exists, to know the contents and source of the same, to verify the accuracy of the said information and request the integration, updating or correction of the data pursuant to art. 7 of the aforementioned Legislative Decree no. 196/2003. In accordance with the same article, they shall have the right to obtain the cancellation, transformation into an anonymous format or blockage of data handled in breach of the law, as well as to oppose, on legitimate grounds, the handling of the said personal information. Any such requests should be submitted to the Data Controller.

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